See The Unseen: A Dragon's Ethereal Presence

Inception Co. Unveils Ephemeral Dragon Art at TaiKooHui

Exploring the mystical allure of dragons, Inception Cultural and Creative Co,. Ltd presents "See The Unseen," an immersive art exhibition that challenges perceptions and embraces the ephemeral.

In the heart of Guangzhou's bustling TaiKooHui, a unique art installation invites visitors to ponder the unseen wonders of the world. "See The Unseen" is an ephemeral art exhibition that redefines the traditional portrayal of dragons in Chinese culture. Inception Cultural and Creative Co,. Ltd, in collaboration with Penique Productions, has created an environment where the dragon—a symbol of power and good fortune—is reimagined as an invisible entity, challenging visitors to question their perceptions and engage with the art on a deeper level.

The exhibition space is transformed by semi-transparent glass boxes, crafted from sustainable recyclable plastic materials, housing the elusive dragons. These red boxes, illuminated by strategic lighting, create a dramatic atmosphere that shifts with the time of day, enhancing the sensory experience. The design's strength lies in its ability to conceal, rather than reveal, encouraging a contemplative interaction with the art. The red inflatable space, a visual spectacle, serves as a beacon of blessings for the Lunar New Year.

Technical ingenuity is at the forefront of "See The Unseen," with the use of low-density polyethylene (LDPE) to construct the glass boxes. The dimensions of the L3 GlassBox, measuring 33m by 34m, are a testament to the grand scale of the installation. The choice of materials reflects a commitment to sustainability, ensuring that the art not only captivates but also respects the environment.

Keywords such as dragon, glass box, sustainable, ephemeral art, and contemporary art encapsulate the essence of the installation. The design team, including GuangZhou TaiKoo Hui (Swire Property) and Penique Productions, has successfully merged artistic expression with environmental consciousness to create a space that is both visually stunning and thought-provoking.

The installation's impact is further solidified by its recognition as a Silver A' Design Award winner in Fine Arts and Art Installation Design for 2024. This accolade highlights the installation's creative excellence and innovation, marking it as a top-tier design that elicits amazement and admiration. "See The Unseen" is not just an art exhibition; it is a cultural phenomenon that redefines the mall space and offers visitors an unforgettable experience of the hidden dragon.

Inception Cultural and Creative Co,. Ltd has crafted an art installation that transcends traditional expectations, inviting visitors to explore the unseen and celebrate the mysteries of the dragon. As the Lunar New Year unfolds, "See The Unseen" stands as a beacon of imagination, memory, and blessings, redefining the art of the invisible.


Project Details and Credits

Project Designers: INCEPTION Cultural & Creative Co., Ltd
Image Credits: INCEPTION Cultural & Creative Co., Ltd
Project Team Members: GuangZhou TaiKoo Hui (Swire Property) Penique Productions & INCEPTION Cultural & Creative Co Ltd.,
Project Name: See the Unseen
Project Client: GuangZhou TaiKooHui


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